1. What issue/ topic did you choose?

Digital Law

2. Why is this important?

People need to be informed of the risks online like identity theft, hacking, etc. They also need to be informed of the laws they must follow online.

3. Who do you want to reach? (Target audience)

I want to reach to people who are unaware of the laws online and those who are aware just to make sure they understand what the laws are properly.

4. What is the behavior your looking to change?

I’d like to change people who do not cite their sources because that’s a crime. When getting information online one should never take credit.

5. Why doesn’t the audience already engage in this behavior?

They might be unaware or do not know how to do so.

6. What emotional appeal can you make?

The actions you take affect you in the future whether it’s for a job interview or etc. I will give numbers and facts to catch their attention.

7. Belonging; Power/Control; Fun: Safety;

I will give facts so they know how serious the issue is. I will give examples of what could happen and explain what Digital Law is.

8. Put your audience in a situation/scenario where the issue would come up in their lives.

10. Who is there? (Characters)

11. What’s’ going on around them? (Ambient sound)

12. What are they saying? (Dialogue)

13. Who is message brought to you by? (Station; organization)

IDEA College Prep Students